December 21, 2004
Wegmans Takes Virginia
(By DCist contributor Amadie Hart)
Forget Whole Foods, Trader Joes, Harris Teeter, and Balduccis. The latest grocery store import to enthrall D.C.-area consumers is Rochester, N.Y.-based Wegmans. The first Northern Virginia branch opened out by Dulles Airport in February, and the retail giant is set to open a second branch in Fairfax in early 2005.
Connoisseurs of fresh produce, gourmet prepared foods, and fine wines have flocked to the Sterling branch since its grand opening. Traffic on Route 28 backed up for more than a half-mile in each direction on the store's opening day as an estimated 10,000 customers came by to check out the new store.
Some smart growth advocates are wary of the chain's growth plans, as each Wegmans requires about 15 acres - more than twice the land necessary for a Giant or Safeway supermarket - to house the many products and services they offer. Others say that the sheer diversity of the store's offerings, which includes gourmet foods, household goods, and fresh produce, offer one-stop shopping that cuts down on multiple car trips to different stores.
One-stop shopping will become even more of a reality in the near future, as the Sterling Wegmans will soon anchor a new 300-acre shopping center, reports the Post. Across the street from the giant America Online corporate campus, the shopping center will expand eastern Loudon County's retail options with 45 new stores.
>> See DCist on D.C. grocery politics




oh my god, a reason to drive out to dulles!
Wegman's is not only great for the variety...but the prices are also good. Customer service is EXCELLENT. I went last night and had a great experience shopping...it wasn't crowded or anything.
Forgot to add that although the Fairfax store was scheduled to open in November, it has been delayed for an unspecified length of time. However, they are hiring right now, which is a good sign that they may open sooner, rather than later. We'll be sure to keep you updated.
Though I don't know for certain, I think the reason for the delay may be because they are planning on opening the second Tastings restaurant at the Fairfax store. (The first is at the flagship store in Pittsford, NY.) It took quite a while when they were building the first restaurant, so that may be the issue.
For those who have never experienced it, Wegman's is well worth the drive out to Dulles. Since I'm heading to Rochester tomorrow for Christmas, I'll just head down the road to the Pittsford store.