August 11, 2006
Fendi Tattoo, Anyone?
It's an example of corporate branding-turned actual branding -- the upcoming issue of Newsweek mentions District resident Peter McBride, who got a tiny tattoo of the Polo pony right above one of his nipples. You know, for all those moments when he is Polo shirtless, obviously.
Even better, Gaje Pou, a New York City tattoo artist that is quoted in the article makes it sound acceptable. Folks are now pledging their allegiance to their brands by getting logos for names like Gucci and Playstation permanently inked onto their epidermis. There are some that say you are what you buy, but is this taking it too far? Has all creativity been seized by the corporate gods?
Probably, and DCist is ready for it. We're scoping out storefront in Georgetown for our own corporate-themed tattoo parlor. While you wait we'll serve lattes and pump in some Dave Matthews. It'll be fantastic. Peter, if you're looking for more tats -- we hear "Brooks Brothers for Life" is a hot option these days on the tough streets of Burleith -- look no further.
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We've totally got the market cornered on this.
The old adbusters image of a barcode tattooed on a neck is looking pretty prescient.
I'm going to get a Madness hat tattooed on my head.
what a douche nozzle.
and he looks exactly how i expected him to.
burleith! rock!
Hey Nicole, where'd you hear about this story? Great original post. Bravo.
certainly not on your site, cause i'm pretty sure no one reads it.
Yes, this asshat extraordinaire is next planning to tattoo D&G glasses on his face, a pair of Calvin Klein underwear on his...oh never mind.
So ridiculous.
Is it really that surprising? If you get classic stars on your forearms or a chinese character on your shoulder or a tribal design on your lower back, you're pretty much branding yourself already. These folks are just more forward about it.
Wow...asshattery has reached a higher level with this one.
This is just so sick.
And WTF is up with comments? Are they working today? I tried to post something witty and insightful last night, and it wouldn't let me.
where'd you hear about this story?
I'd guess Gawker, personally, since they had it up yesterday, but believe it or not a few people actually still read Newsweek. I love it when blogs comment on a fairly high profile story/trend/etc. and then try to accuse one another of "stealing" the idea somehow.
"I pointed and made a snarky comment first!"
My friend has the lacoste aligator tattooed above his nipple but its supposed to be ironic/hilarious not serious. Sarcastic logo branding is great, doing it seriously is stupid.
I've seen a barcode tattooed on guys necks before. On two seperate occcasions, at the A&F store in Pentagon City, on different men. I was wondering if it was a new trend, sarcasm, or if they were sincere.
And what does that 5 pointed star tattoo mean? I've been seeing it around lately and I like it, but I want to know what the meaning behind it is, before I'd consider getting something similar done to myself.
How are you supposed to be able to tell when a tattoo is "ironic/hilarious" and when it's just a pure douchebag marker? I suggest that your friend get some hands doing "air quotes" tattooed on either side of the alligator, so that we'll all be clear.
Are popped collars ironic or serious?
Here's an idea - $$$ for the person who gets the DCist logo tattooed on them! I'd say the butt is worth the most.
And what does that 5 pointed star tattoo mean?
I'm a lemming, which is pretty much what all tattoos say these days. Tattoo douche-nozzlery has been around forever; when I was in college it was frat boys getting their letters on Yosemite Sam, the Tasmanian Devil, or some other cartoon character.
Andrew, forehead is worth more.