Results tagged “selling”

“I want war. I don’t want peace,” says German armored-car merchant Fidelis Cloer at the beginning of Bulletproof Salesman. An hour later, in the doc’s final moments, he offers a slightly more nuanced view, pointing out that he did nothing at all to instigate or sustain the protracted conflicts in Iraq and Afghanistan than have proved such a windfall for his company. As he puts it, Coca-Cola and Burger King have been doing good business in Iraq, too. “The difference is, we do not have to create demand for our product,” he observes.